Mobile by Numbers

Gartner’s mobile market report says 428 million mobile devices were sold in the first quarter of 2011, representing a 19% increase year-over-year. A lot of that growth is due to smartphone sales, which were at 100.7 million, a 85% year-over-year increase.

The big winner in this quarter was Android, which soared past Symbian to capture 36% of the market. Nokia’s Symbian is in second place with 27.4%, followed by Apple’s iOS with 16.8%, RIM’s BlackBerry with 12.9% and Microsoft’s Windows Phone 7 with 3.6%.

Recently, Gartner predicted that worldwide smartphone sales will reach 468 million units in 2011, with Android taking 38.5% of the smartphone market. With Windows Phone 7-based Nokias still being far on the horizon and iOS growing steadily but not as explosively as Android, Gartner’s prediction sounds about right (and perhaps even too conservative as far as Android growth goes).

For comparison, at the end of 2010, with Symbian holding 37.4% of the market and Android being far behind with 22.7%.

We may see the significant difference through out the years. According to Gartner, Android grew 888.8 percent in 2010 with 67 million units sold, which made it the number-two smartphone platform. Nokia’s Symbian is still in first place with 111.6 million units sold in 2010, but it’s not growing fast enough to keep up with the exploding smartphone market, which is why it dropped from 46.9% market share in 2009 to 37.6% in 2010.

Another winner in 2010 was Apple’s iOS, which nearly caught up with RIM’s BlackBerry OS, with 15.7% market share and 46.6 million units sold compared to RIM’s 16% share and 47.5 million units sold.

Gartner’s report may be found here, click to see

On the manufacturer front, Nokia still holds first place with 25.1% mobile devices sold, a large drop from the 30.6% share the company held in Q1 2010. Nokia’s market share will likely keep plummeting at least until the company starts selling Windows Phone 7-based devices, which is supposed to happen in 2012. The companies announced that Nokia-built Windows Phones are already in development, “with the aim of securing volume device shipments in 2012.”

While Nokia engineers are busying themselves creating hardware for the Windows Phone, Microsoft gains the power of Nokia’s mapping and navigation platform, certain to enhance Microsoft’s Bing search engine. Those mapping services will also show up on Nokia phones running Windows Phone, but there was no word about whether those mapping services would also run on Windows Phone handsets not made by Nokia.

Samsung holds second place with 16.1% of the market, followed by LG, Apple, RIM and other companies whose market share is lower than 3%.

Mobile Application Revolution

According to the study, created by Chetan Sharma Consulting, mobile app downloads should jump from 7 billion in 2009 to almost 50 billion in 2012. By this time, the market will be worth 17.5 billion dollars, the study predicts, despite the expected lower price of mobile apps, which should drop from the current average of 2 dollars per app to 1.5 dollars in 2012.

An interesting fact shared by Jeff Bezos him self on July 2010: “In the last twelve months, customers around the world have ordered more than $1 billion of products from Amazon using a mobile device”. Which is probably domanited by iPhone based apps.

Predictions for 2013, just a few years away, are even bigger—21.6 billion apps sold for a total of $29.5 billion revenue. The firm predicts that by then, 25 percent of the revenue generated by mobile apps will be from free versions supported with advertising. “Growth in smartphone sales will not necessarily mean that consumers will spend more money, but it will widen the addressable market for an offering that will be advertising-funded,”

The App Store model has become de rigueur on all the smartphone platforms, with RIM, Microsoft, Palm, and Google each building a similar way for developers to make apps available, and for users to find them and pay for them. Gartner warns that developers will have to carefully consider which platform’s app store is best to promote their app. Even with the hundreds of thousands of options that vie for users in the iPhone App Store, the numbers suggest that Apple remains most developers’ best bet.

Facts of Apple

There over 350.000 apps on Apple’s app store. By January 2011 they’ve passed the 10 billion downloads. The revenue of the apps are shared as %70 to publisher and %30 to Apple.

In 2008 when app store was announced there were 500 applications according to the speech made by Steve Jobs him self.

Facts of Android Market

It was announced in late August 2008 and was available in October. On 17th of March 2009 there were 2300 apps available t download and currently updated data is 294.000 for May 2011 with 3 billion downloads.

Significant difference in between Apple and Android is its applications are; %57 of apps in Android Market is free which is twice the size of Apple.

As of May 1, 2011 the Android Market had 294,738 apps and the Apple App Store had 381,062, but in April 2011 Android had 28,000 new apps, whereas Apple had 11,000 new apps. Distimo forecasted that the number of Android apps would surpass Apple apps before the end of July 2011.

Revenue share is as same as apple.

Facts of OVI Store

It was announced in 2007 and was beta live on August 2008 same as Android Market but its official and current infrastructure was opened in 2009 May. Currently there are 40.000 applications on the platform. Revenue share model is as same as its rivals.

By April 2011 daily download numbers are around 5 million. By July 2012 Nokia will change its store name to Nokia Services while distributing Windows 7 mobile phones.

Currently in Turkish market average number for apps on a Nokia smart phone is 22.

Operating Systems and Application Stores


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