Why Does Social Media Matter
According to the report, traditional tactics just aren’t providing the return on investment that they used to. Our B2B buyers are spending less than 25% of their time paying attention to TV, print and outdoor advertising.
Where are they spending their time? Social Media. Hundreds of millions of blogs, thousands of tweets per second and huge growth in user numbers across the main social sharing sites Facebook, Twitter, Linkedin. B2B buyers are taking part in this trend with as many as 90% reporting that they use social media tools.
The report lists 7 reasons why B2B Marketers should use Social Media:
Social media provides the multiple touch points the B2B buying process demands
Social media can help identify hard to reach contacts within organizations
B2B professional are already actively networking
Social media enables 3rd-party influence on the purchase decision
It’s easy to showcase thought leadership through social media channels
Social media is cost effective
Social media enables rapid response to the unique requirements of the B2B buying process
To a business, kick-starting social media engagement may either appear to be too daunting, or too easy. It is neither. But a formalized process can help get it going without getting mired in the what-ifs, how-to’s and why-for’s.
Presenting B2Bento’s Quickstart Guide to Social Media for Business. It’s nothing new, nor is it rocket science nor holy write ”best practice”, etc. It’s the distillation of our experience working with our clients, knowledge gleaned through our readings and interactions with some of the finest minds in the B2B marketing space. In that sense it truly rides on the shoulders of giants.
Adaptation and assimilation are the name of the game. Feel free to distribute and share this with your customers. It’s also open to improvement and refinement.