We see businesses and organizations launching campaigns daily to take advantage of the spirit of the season. Key components we’re seeing are the integration of social media and social good
Network for Good and Zoetica are here to help. They released a free e-book, Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns, that acts as a guide for developing online social good campaigns, and provide examples and case studies of successful ones. Below is a really useful checklist they provided for organizations to get started.
The article is created by “The Case Foundation”
The Case Foundation, created by Steve and Jean Case in 1997, invests in people and ideas that can change the world. The Foundation champions initiatives that connect people, increase giving, and catalyze civic action. For more information, visit http://www.CaseFoundation.org.