Love of Outdoor Specials

Coca-Cola Summer Love Israel Stunning work by Publicis- E-dologic for Coca-Cola Israel. In order to promote Cokes Summer Love concerts, they combined Face.com’s face recognition technology with Facebook. Party goers once registered, could post comments and pictures to their Facebook wall using only their faces as identification. In order to sign up to the party…

Europe’s FMCG Market Remains Sluggish

The first quarter of 2011 started off slowly, with nominal value rising 2.3 percent across Europe, a slight decrease from the fourth quarter of 2010. Volume contracted in several countries – most notably Greece, which saw a six percent decline, followed by Finland (-5%) and Germany (-4%). Switzerland posted the largest drop in unit value,…

How To Calculate Lifetime Value

One way to analyze acquisition strategy and estimate marketing costs is to calculate the Lifetime Value (“LTV”) of a customer. Roughly defined, LTV is the projected revenue that a customer will generate during their lifetime. In this graphic we’ll briefly cover how to calculate LTV and how to use LTV to help solidify your marketing…

Android is Top Operating System, Apple is Top Manufacturer

According to June data from Nielsen, Google’s Android operating system (OS) now claims the largest share of the U.S. consumer smartphone market with 39 percent. Apple’s iOS is in second place with 28 percent, while RIM Blackberry is down to 20 percent. However, because Apple is the only company manufacturing smartphones with the iOS operating…