Today i recieved an email from Amazon informing about their new social shopping experience.
Few years ago Amazon started a social commerce experience onsite. By signing up via your facebook account you were able to see your friends upcoming birthdays and amazon was recommending products if they had an amazon account (and a wish list). At that time i really liked the service since it was one of most promissing social commerce projects and for the people that can not decide easily while shopping for a special occasion it was great and easy.
With the update done today you’ll be able to discover your friends activities within amazon.com and will see the reviews and public wishlists they’ve shared.
Based on your friends behaviors you’ll recieve recommendations which is pharesed as “social suggestions”. In the mean time amazon is encouraging its users to share products and review them to getter a social shopping community
Check out the details from amazon’s related page