What is the real change in email open rates?

In the last year, mobile opens have increased 24% (from 41% to 51% of total opens), while webmail opens have decreased 36% (from 28% to 18% of total opens). On the surface, it appears as though mobile opens continue to grow at webmail’s expense, but is that really the case?

Here is an infographic studied by Litmus;


Source: Litmus — Where Do Webmail Users Open Email?

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