rtb

10 Things RTB rookies need to learn

Real-time bidding (RTB) in which banner impressions are sold in a similar fashion. eMarketer recently released Programmatic Advertising Forecast and Future Growth Trends, in which it projects that RTB digital display ad spending in the US will reach $9.03 billion by 2017 and will represent 29.0% of total U.S. digital display ad spending. Although RTB…

Digital Ad Spends Reach Record Levels 2013

eMarketer predicts, US retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year. Much of that spending can be expected to focus on drawing holiday shoppers, as the last months of the year account for a disproportionate share of retail revenues. eMarketer predicts 23.5% of all US…

6 Tips to AdWords PPC Management

1. Campaign Diagnostics Google is currently rolling out a new feature called Campaign Diagnostics. The tool will run in the background and look for issues or conflicts within the AdWords account. This may be similar to the messages that have been appearing in accounts alerting advertisers of conflicting negative keywords or ad groups without keywords.…

Amazon’s Adwords Budget

Amazon is apparently the #1 spender on Google ads in the retail world, spending about $12.4 million more a year annually than eBay, the company in the second-place spot in the retail category . Overall, only Lowe’s (the home improvement store) spends more annually on Google advertising than Amazon–$59.1 million total. This is especially interesting…

Online Ad Spend Past $31 Billion

Growth for US online ad spending will crest this year at 20.2% and remain solidly in double digits through 2014, eMarketer forecasts. By 2015, total online ad spending will approach $50 billion. Several factors support the overall upshift in online ad spending. Search remains a major source of ad dollars, and will gain $2.38 billion…