Digital Ad Spends Reach Record Levels 2013

eMarketer predicts, US retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year. Much of that spending can be expected to focus on drawing holiday shoppers, as the last months of the year account for a disproportionate share of retail revenues. eMarketer predicts 23.5% of all US…

Amazon’s Adwords Budget

Amazon is apparently the #1 spender on Google ads in the retail world, spending about $12.4 million more a year annually than eBay, the company in the second-place spot in the retail category . Overall, only Lowe’s (the home improvement store) spends more annually on Google advertising than Amazon–$59.1 million total. This is especially interesting…

Mobile Commerce Stats

1.2 billion apps were downloaded during the holiday week between December 25-31 (Source: Flurry, 2011) On Cyber Monday, 10.8% of people used a mobile device to visit a retailer’s site, up from 3.9% in 2010. Additionally, mobile sales grew dramatically, reaching 6.6% on Cyber Monday versus 2.3% in 2010 (Source: IBM’s fourth annual Cyber Monday…

Android Marches Towards 50% Marketshare

Android today makes up almost 50% market share across 35 countries across the Globe.According to Canalys Research study, which was conducted to across 56 countries. Android is the number one for 35 of those countries, and not by a small margin. Android’s total is 48 percent of market share, with Apple, the second place competitor,…