User Experience vs. User Interface

Regardless of how elegant your website looks, if you fail to deliver the type of user experience your buyers are looking for, they will leave your site and shop elsewhere. Because there are so many well-designed stores today, shoppers demand that type of experience from all sites. This article explores the difference between UI and…

Facebook Search Graph

Facebook Inc. today launched a limited test of the Search Graph, a new search engine for the social network that it says will provide personalized search results that focus on people, photos, places and interests. The tool enables consumers to ask questions such as, “What jewelry pages do my friends like?” Consumers will type their…

6 Tips to AdWords PPC Management

1. Campaign Diagnostics Google is currently rolling out a new feature called Campaign Diagnostics. The tool will run in the background and look for issues or conflicts within the AdWords account. This may be similar to the messages that have been appearing in accounts alerting advertisers of conflicting negative keywords or ad groups without keywords.…

Top 10 Web Analytics Tips

Here you may find the top 10 segmentation tips you may need for web analytics; 1. Filter First, Group Second, Then Segment Web analytics data is vast and overwhelming, but it’s also prone to insightful error. Since JavaScript is executed client-side, there isn’t much we can do to fix erroneous values aside from filtering it…

The Secret Recipe of Amazon

Before you proceed with the amazing recipe of the world leader e-tailer Amazon’s recommendation engine check out the video of Hunch. For those people who don’t know about Hunch, you should definitely check out Hunch.com which is one of the biggest recommendation engines depending on its own way of collecting data from its custom designed surveys.…