6 Tips to AdWords PPC Management

1. Campaign Diagnostics Google is currently rolling out a new feature called Campaign Diagnostics. The tool will run in the background and look for issues or conflicts within the AdWords account. This may be similar to the messages that have been appearing in accounts alerting advertisers of conflicting negative keywords or ad groups without keywords.…

Google increased its paid clicks 42%

Google Inc.’s paid clicks during the first quarter ended June 30 increased 42% compared with the same period last year, the search giant reported today. Paid clicks also increased 1% in the second quarter compared with the first quarter of 2012. The average cost per click, meanwhile, decreased approximately 16% in the second quarter compared…

Amazon’s Adwords Budget

Amazon is apparently the #1 spender on Google ads in the retail world, spending about $12.4 million more a year annually than eBay, the company in the second-place spot in the retail category . Overall, only Lowe’s (the home improvement store) spends more annually on Google advertising than Amazon–$59.1 million total. This is especially interesting…