21 KPIs for Ecommerce

Key performance indicators are becoming common in large corporations as a way to measure and monitor the success of key activities. But they can also play an important role in any sized ecommerce business. A KPI — key performance indicator — is simply a measure of some process, event, or activity. An example is checkout…

Asia-Pacific surpasses North America in B2C spendings

In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. This year, sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world’s No. 1 market for B2C ecommerce sales. Sales in North America grew…

iPad users love to shop at night

Consumers love using their iPads while they’re on the couch watching TV, studies have found. A new report shows that iPad traffic to retail web sites indeed spikes smack in the middle of prime time. On average during the last three months in the 8 p.m. hour, 5% of total traffic to the web sites…

15 Facts About The Internet In 2015

2015 Sounds far away, doesn’t it? But it’s not, and we already live with a little taste of what that future will be like. Consider: The rise of mobile computing, the proliferation of social networking, and the cloudification and appification of our entire technological lives. All of which is laid out in this superb infographic…