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Gmail changes the game for emarketers

Gmail has changed the game by starting to cache the images. This will effect many things as you may be aware from the recient changes at your ESP reports and GA account. Here are the list of things you should check and start thinking off; 1. Location The Google cache hides the source Internet Protocol…

email marketing ROI

Just over a third of businesses (34%) are unable to calculate the revenue earned from email marketing, according to a new survey from the DMA* Only 60% of respondents said that they could calculate the revenue return, despite the fact that a vast majority of businesses (89%) said email marketing was either ‘very important’ or…

Best practice tips for basket abandonment emails

Some simple facts before we start; March 2012 – Research conducted for Experian®, the global information services company, estimates that £1.02 billion worth of online shopping transactions were abandoned last year by UK consumers frustrated by old and inefficient identity measures. One in five of these abandoned transactions were not taken elsewhere as individuals cancelled their…

Facts of Email Marketing

Use of Video in E-Mail Marketing The Growth of Spam The infographic below is one of the more classic data visualization sets in this list. It also provides rich information about the growth of e-mail spam, and provides a model for how much a spam campaign is worth. The History & Evolution of Email by…