Smartphone Sales Increased 42 Percent

Worldwide sales of mobile devices totaled 440.5 million units in the third quarter of 2011, up 5.6 percent from the same period last year, according to Gartner, Inc. Non-smartphone devices performed well, driven by demand in emerging markets for low-cost devices from white-box manufacturers, and for dual-subscriber identity module (SIM) devices. Sales into the channel…

Issues in using mobile

“Mobile advertising – whether through mobile bar codes, on the mobile Internet or via applications – is now no longer a trial medium for marketers,” said Laura Marriott, chief executive officer at NeoMedia Technologies, Atlanta, GA. “Mobile has the ability to breathe new life into traditional and digital campaigns, enabling engagement with the consumer on…