amazon

Amazon is encouraging social commerce

Today i recieved an email from Amazon informing about their new social shopping experience. Few years ago Amazon started a social commerce experience onsite. By signing up via your facebook account you were able to see your friends upcoming birthdays and amazon was recommending products if they had an amazon account (and a wish list).…

Five Trends Driving Social Commerce Evolution

Before you start reading the article I’ll like you to watch a San Francisco startup GumRoad’s video to get some clear and visual idea in the real effect of Social Commerce: A recent Bloomberg article ignited controversy over whether or not social commerce offers any real value to online retailers. Specifically, the article cited the…