Real-time bidding (RTB) in which banner impressions are sold in a similar fashion. eMarketer recently released Programmatic Advertising Forecast and Future Growth Trends, in which it projects that RTB digital display ad spending in the US will reach $9.03 billion by 2017 and will represent 29.0% of total U.S. digital display ad spending. Although RTB…
Gmail has changed the game by starting to cache the images. This will effect many things as you may be aware from the recient changes at your ESP reports and GA account. Here are the list of things you should check and start thinking off; 1. Location The Google cache hides the source Internet Protocol…
eMarketer predicts, US retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year. Much of that spending can be expected to focus on drawing holiday shoppers, as the last months of the year account for a disproportionate share of retail revenues. eMarketer predicts 23.5% of all US…
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