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Gmail changes the game for emarketers

Gmail has changed the game by starting to cache the images. This will effect many things as you may be aware from the recient changes at your ESP reports and GA account. Here are the list of things you should check and start thinking off; 1. Location The Google cache hides the source Internet Protocol…

Best practice tips for basket abandonment emails

Some simple facts before we start; March 2012 – Research conducted for Experian®, the global information services company, estimates that £1.02 billion worth of online shopping transactions were abandoned last year by UK consumers frustrated by old and inefficient identity measures. One in five of these abandoned transactions were not taken elsewhere as individuals cancelled their…

The Man Who Invented Email

What’s the backstory of email? How did it all come together? Shiva: It was purely out of the love of doing it. I was given this opportunity to just program, and this was in 1978 when you couldn’t get a programming job, per se—it was very, very early. I look back on that scene: Here’s…