In the last year, mobile opens have increased 24% (from 41% to 51% of total opens), while webmail opens have decreased 36% (from 28% to 18% of total opens). On the surface, it appears as though mobile opens continue to grow at webmail’s expense, but is that really the case? Here is an infographic studied…
Real-time bidding (RTB) in which banner impressions are sold in a similar fashion. eMarketer recently released Programmatic Advertising Forecast and Future Growth Trends, in which it projects that RTB digital display ad spending in the US will reach $9.03 billion by 2017 and will represent 29.0% of total U.S. digital display ad spending. Although RTB…
Gmail has changed the game by starting to cache the images. This will effect many things as you may be aware from the recient changes at your ESP reports and GA account. Here are the list of things you should check and start thinking off; 1. Location The Google cache hides the source Internet Protocol…
eMarketer predicts, US retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year. Much of that spending can be expected to focus on drawing holiday shoppers, as the last months of the year account for a disproportionate share of retail revenues. eMarketer predicts 23.5% of all US…
European online sales in key markets (Sweden, the Netherlands, Italy, Spain, France, Germany and the UK will rise an average of 12% annually between 2012 and 2017, to reach €170 billion ($217 billion) at the end of the forecast period, according to a report by Forrester Research entitled ‘European Online Retail Forecast 2012 to 2017′.…
Today i recieved an email from Amazon informing about their new social shopping experience. Few years ago Amazon started a social commerce experience onsite. By signing up via your facebook account you were able to see your friends upcoming birthdays and amazon was recommending products if they had an amazon account (and a wish list).…
Getting a first purchase from a customer is always satisfying. New data shows, however, just how hard it is to build repeat customers, those that buy over and over again. I’ve just completed one of the most extensive studies ever conducted into the purchasing behavior of website visitors. I analyzed the behavior of more than…
Key performance indicators are becoming common in large corporations as a way to measure and monitor the success of key activities. But they can also play an important role in any sized ecommerce business. A KPI — key performance indicator — is simply a measure of some process, event, or activity. An example is checkout…
Just over a third of businesses (34%) are unable to calculate the revenue earned from email marketing, according to a new survey from the DMA* Only 60% of respondents said that they could calculate the revenue return, despite the fact that a vast majority of businesses (89%) said email marketing was either ‘very important’ or…
Some simple facts before we start; March 2012 – Research conducted for Experian®, the global information services company, estimates that £1.02 billion worth of online shopping transactions were abandoned last year by UK consumers frustrated by old and inefficient identity measures. One in five of these abandoned transactions were not taken elsewhere as individuals cancelled their…
In 2012, B2C ecommerce sales grew 21.1% to top $1 trillion for the first time, according to new global estimates by eMarketer. This year, sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world’s No. 1 market for B2C ecommerce sales. Sales in North America grew…
Regardless of how elegant your website looks, if you fail to deliver the type of user experience your buyers are looking for, they will leave your site and shop elsewhere. Because there are so many well-designed stores today, shoppers demand that type of experience from all sites. This article explores the difference between UI and…
Facebook Inc. today launched a limited test of the Search Graph, a new search engine for the social network that it says will provide personalized search results that focus on people, photos, places and interests. The tool enables consumers to ask questions such as, “What jewelry pages do my friends like?” Consumers will type their…
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